How to Check Backlinks in Google Analytics (Step-by-Step Method)

Do you want to know how to check backlinks in google analytics? Do you have a Google Analytics strategy in place to help you improve your ranking?

Not many website owners know this, but you can use Google Analytics to search and find your backlinks or any website backlinks: you just need to learn how to check backlinks in Google Analytics. And you are about to learn exactly how to do it in this step-by-step guide made for you. In the next few lines, we will take a closer look at how to search backlinks and improve your website ranking.

In Google Analytics, backlinks are called "referrals". So whenever you see the term "referrals", these are the backlinks you want to find.

Many website owners like you have made efforts to build quality backlinks. If you have been working on a custom strategy that you have developed to build links but you are not seeing results, you need to read this article all the way through.

How to Check Backlinks in Google Analytics

The truth is that nothing in SEO (search engine optimization) is designed or intended to be rushed. So you must do your best not to lose patience, even after putting so much effort into your link-building strategy. Knowing how to check backlinks in Google Analytics is just one step, the proper implementation of the necessary strategies must be done to get the desired results.

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What is Google Analytics Used for?

When it comes to tracking backlinks, Google Analytics is a cheaper option and an essential tool that provides an overview of your website data. If you know how to check backlinks in Google Analytics, it will help you improve your ranking and organic traffic. This includes performance metrics as well as your known traffic sources.

What is the Benefit of Google Analytics?

Here are some of the key benefits of using Google Analytics:

Understand user behavior - using Google Analytics gives businesses the power to develop an understanding of their users, visitors, and customers on how their website is being used, and having user behavioral data can help you change your website and can improve your business. Behavioral data helps businesses to optimize their site based on how customers are able to use it properly and come back to the site in the future, which will not only lead to lead generation but will also bring a good amount of traffic and optimize consumer behavior is one of the crucial parts in the success of the business.

Generate new ideas for the business - data collection and analysis always provide us with new opportunities for business growth and success. In-depth analysis of new and past data from a business perspective gives us the advantage to develop more effective methods. Regular analysis helps you achieve your goals easily, as it allows us to see what kind of terms users are using for their searches, what kind of keywords they are using, and many more.

Improve SEO and content marketing - SEO and content marketing are the two surest ways to improve site tracking and success. Researching all the pages not only leads to conversion and increased search results but keeping an eye on most of the search pages helps identify what made those pages popular in the first place and it also allows you to look at the worst pages that bring in the least traffic so that mistakes aren't repeated over and over again.

Determine where users are coming from - the geographical location of the user or visitor is really important for the business and Google Analytics helps us to provide the location of the users, which helps businesses to generate specific marketing campaigns and set goals for that area, and also helps to determine the growth of the business.

Traffic Source Analysis - Google Analytics helps us track all sources of online traffic and understanding where your traffic is coming from is an essential part of running the business. Gathering the different traffic and understanding them gives us a gain for various business strategies and will help us to grow and attract visitors to our site.

How to Check Backlinks in Google Analytics

Now that we've briefly defined Google Analytics and some of the benefits, it's time to move on to the basics: how to check backlinks in Google Analytics step-by-step method.

Step 1: Select the appropriate Google profile

How to Check Backlinks in Google Analytics

First, make sure you are using the appropriate Google Analytics profiles, accounts, and views.

After logging in to Google Analytics, the website you are currently analyzing will be displayed at the top right of the page. You need to drop down the menu and select the correct website.

Step 2: Dropdown Acquisition Reports

How to Check Backlinks in Google Analytics

Google typically categorizes or attributes backlink traffic in the acquisition data. If you don't know how to access your backlink report, here's how to do it:

- Go to the "Acquisition" tab in the left menu and click on it. All acquisition reports will be displayed in the dropdown menu.

- After that, click on the "All Traffic" dropdown menu.

- And finally, click on "Referrals".

Step 3: Check your backlinks using the referral report

How to Check Backlinks in Google Analytics

The referral traffic report is precisely where your backlink data is located. Now you understand precisely how to check your backlinks in Google Analytics. 

Finding Backlinks in Google Analytics Summary

This was a step-by-step guide on how to check backlinks in Google Analytics and I hope you enjoyed it.

It is essential to know the factors behind link building, such as quality backlinks as well as backlink volume. You will be able to focus more on generating an incredibly high volume of high-quality backlinks from high authority domains.

Checking backlinks in Google Analytics will allow you to know where most of the traffic that visits your website is coming from and also will allow you to focus more on creating high-quality backlinks and improving your website ranking.

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