Curious about how much does AdSense pay per 1000 views? And how much does AdSense pay per click?
In this article, you'll get a complete overview of how much Google AdSense pays per thousand views and clicks, as well as the different factors that affect the monetization of a website or blog.
The ultimate goal of this guide is to help you get a better estimate of how much money you can earn with your site using AdSense and to show you what factors can impact your monthly earnings. You'll even find a Google AdSense revenue calculator to get the best estimate of your earnings.
How Much Does AdSense Pay Per 1000 Views?
AdSense pays an average of $8 to $20 per 1000 views. Total earnings depend on the category of the website, the type of content you provide, the amount of traffic to the website, the location of users, and how ads are set up in Google AdSense to pay the maximum per 1000 views.
Google AdSense uses revenue per 1000 impressions (RPM) to represent the estimated earnings for every thousand impressions your website receives:
RPM = (Estimated Earnings / Number of Page Views) * 1000
Here's an example calculation:
$100 earned through AdSense
10000 pageviews
RPM = ($1000 / 100000) which is $10 RPM.
How Much Do Google Ads Pay Per View?
Google ads pay between $0.08 and $0.20 per view on average. AdSense publishers receive 68% of the advertising revenue recognized by Google related to that AdSense content and 51% for AdSense Search, regardless of the publisher's location.
How Much Does AdSense Pay Per Click?
AdSense pays an average of $0.20 to $15.00 per click. Total earnings for a click depending on the competition between advertisers and the cost per click (CPC) in the website category. Publishers earn 68% of Google's payment for AdSense content.
Examples of AdSense Earnings Per 1000 Pageviews
Here are some examples of what AdSense earns per 1000 website views in various categories:
- Arts & Entertainment: $5.62 per 1,000 pageviews
- Cars and Vehicles: $9.20 per 1,000 pageviews
- Beauty & Fitness: $13.01 per 1,000 pageviews
- Finance: $32.13 per 1,000 pageviews
- Food & Beverage: $14.33 per 1,000 pageviews
- Health: $17.40 per 1,000 pageviews
- Home & Garden: $23.35 per 1,000 pageviews
- Real Estate: $14.50 per 1,000 pageviews
- Sports: $4.23 per 1,000 pageviews
- Travel: $14.10 per 1,000 pageviews.
Note: These revenues are based on sites targeting North America. You can get a quick estimate of how much AdSense is earning for your website or blog by using the Google AdSense revenue calculator. With this tool, you can select the region your website or blog is targeting and the corresponding category to see how much you can expect to earn each year based on average monthly pageviews.
You can also significantly increase your revenue by joining an advertising platform like Ezoic. As mentioned on this page about how much Ezoic pays for 1000 views, you can earn on average between $10 and $40 per thousand visitors, and Ezoic is 100% guaranteed to outperform AdSense with its Ad Mediation feature where Google AdSense competes with other advertisers. Ad mediation ensures that you get the highest possible bid for your ad inventory, which increases the CPM of your website.
You can use my Ezoic affiliate link here to check it out for yourself. Or visit this other page to see Ezoic requirements.
Factors That Impact AdSense Earnings
Website category
Website category affects the amount of pay per 1000 views with Google AdSense. Categories such as finance and healthcare, for example, have higher ad bids for cost per thousand views (CPM) and cost per click (CPC), which also translates into higher revenue per visitor. Compare that to low CPC and CPM categories like sports, arts, and entertainment, which don't pay much for each view or click.
Type of content
The type of content you publish also affects the amount AdSense pays per click and per pageview. For example, ads on web pages with strong commercial intent (i.e., the visitor wants to buy a product or service) will earn you more money than a page focused on informational content (i.e., the user wants an answer to a question).
You can earn more money for every thousand views with AdSense by simply changing the types of keywords you target with your content. Publishing articles based on topics that have a high cost per click (CPC) is an easy way to increase your AdSense revenue.
Amount of website traffic
The more traffic your website has, the more revenue you will earn from AdSense. Therefore, you should strive to attract more visitors through organic search engine optimization (SEO) strategies and try to keep those users on your website by navigating to more web pages per session.
The goal for every website should be to increase the total number of page views per visitor per session. For example, a website or blog with an average of 3 page views per session for each user will generally be more profitable with AdSense than a website that only offers one page per visitor.
User location
Where your website traffic comes from directly affects how much you can earn per thousand visitors with AdSense. Sites located in the United States and Asia pay the highest amount per page view and per click for each visit, while countries in the Middle East and South America pay the lowest CPM and CPC.
Google Ads configuration
The way you set up Google AdSense settings can make you more or less money per click and per view. These ad settings include:
- Auto Ads: When enabled, Google will automatically serve ads on your website or blog in the best places to increase AdSense revenue. If disabled, you will need to add the AdSense code manually on each web page.
- In-Page Ads: These ads appear in the main body of the content on your web pages, allowing you to display more ads to increase revenue.
- Multiplex Ads: These are grid-based ad units that display content recommendations. Also known as "native ads".
- Anchor Ads: These are ads that stick to the bottom of the website and continue to appear as the user scrolls down the page.
- Vignette Ads: These are full-screen ads that appear between page loads.
- Ad Load Percentage: This feature allows you to control the number of ads loaded on the page (e.g., the minimum or maximum).
- Excluded Pages: This feature allows you to exclude specific pages so that ads do not appear on them. This means that you will not earn money with AdSense for those pageviews.
Google AdSense content and search
Google AdSense pays publishers the most money per pageview and per click when ads are displayed in the content. Publishers receive 68% of the ad revenue recognized by Google related to content powered by AdSense.
However, Google only pays 51% of ad revenue to publishers for AdSense Search. AdSense for Search is a feature that allows you to add a Google search bar to your website so that users can search Google directly from your site. You can see this article here on which one pays better Ezoic or AdSense?
Also, if you have a YouTube channel and want to monetize your videos to get paid with AdSense, check out this other guide on creating an AdSense account for YouTube.
How Much Does AdSense Pay Per 1000 Views and Per Click Summary
As you've discovered, AdSense pays each website publisher a different amount per pageview and click based on various factors such as website category, content type, number of visitors, user location, ad settings, etc. Therefore, to get an accurate estimate of how much AdSense will pay per thousand visitors to your website or blog, you'll have to try it yourself.
