How To Use Keyword Planner Tool

With the Keyword Planner, a Google AdWords keyword tool external, Google offers advertisers many convenient features. Users who place ads in the Google Display Network and in Google search results have access to many useful features and statistics via their Google Ads account. With the Google Keyword Planner marketing tool, advertisers can find the right keywords for their Google Ads campaigns.

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Why use Google AdWords keyword tool external?

How To Use Google Adwords Keyword Planner

The Keyword Planner performs three essential tasks that can greatly simplify the work with Google Ads campaigns as well as search engine optimization.

Discover new keywords

Search for words or phrases related to your product or service. The keyword planner tool determines the most relevant keywords for your business. Careful keyword selection is a key to successful campaigns.

Compare keyword trends

You'll get suggested bidding estimates, how often people have searched for your keywords and how search volume has changed over time. This way you can optimize your keyword list and use your budget for the really important keywords.

Create and share a draft campaign

After identifying your keywords, you can save them to your account or share them with others. Then create ad groups and set bids for all keywords before activating the Google Ads campaign.   

Limitations of the Keyword Planner

How To Use Google Adwords Keyword Planner

In order to use the successor of the Google External Keyword Tool, advertisers need their own Google Ads account. The keyword tool can be used for free. The effectiveness of the Google Keyword Planner operation depends on the individual use of the ads account. In 2016, Google significantly reduced the accuracy of keyword data for user accounts with low Google Ads revenue. Since this change, users without a Google Ads budget only receive results at approximate intervals.

Due to this strict limitation, users with low Google Ads revenue receive grouped information for each keyword, which makes it much more difficult to find frequent keywords. Unfortunately, it is not known at what turnover a user can see the data in its precise form. Google does not give any information about the advertising budget from which the restrictions will be removed.    

What are the functions of the Google Keyword Planner?

Users can find the Keyword Planner in their Google Ads account, in the "Tools" menu. The Google Keyword Planner free tool has 3 basic functions that users can adapt to different countries and languages. Users can search for new keywords, determine current search volume and trends, and multiply their existing keyword lists.

In addition to the basic functions of the tool, it is possible to work with exclusive keywords. In a relatively short time, the user can search for relevant keywords for his ads and optimize his website accordingly based on the results. This handy tool is suitable for ad placement and is also useful for search engine optimization (SEO).

With the Google External Keyword Tool, you can:

- Search for new keywords using phrases, web pages, and categories
- Get new keywords by multiplying existing keyword lists
- Get detailed data on search trends and volume
- Get forecasts for your campaigns or keywords from your Google Ads account
- Enter and upload new keyword lists  

Researching new keywords

    How To Use Keyword Planner Tool

    Finding the best keywords for certain topics is one of the most important tasks of an online marketer. But this task is often not so easy. This is especially true for areas in which you initially have little knowledge. Especially for beginners and inexperienced advertisers, finding the right keywords is a very tricky task. The keyword research tool makes finding appropriate keywords much easier.

      Google AdWords keyword tool external automatically determines the right keywords for each phrase entered. Users can then simply add them. It is also possible to generate new ideas from URLs. Various filter criteria are also available to users. The determined keywords can be further segmented with an additional filter. With the filtering options, it is possible to sort out terms that have too high a click price or that generate little traffic.

      Determine search trends and volumes

      To find out if it is worth optimizing a website based on a certain keyword, users can use the handy tool to ask for the corresponding search volume. The best way is to filter by region, country, or city. Users keep an eye on the search volume and keyword trends at all times. You can optimize your ads according to the current changes. The search volume value always refers to the average search queries per month.

      Ideally, after the search, users will receive keywords that have a high search volume and for which there is little competition. These keywords are recognizable by their low competition as well as their comparatively low cost per click. Users can enter up to 1,000 different keywords into the Google Keyword Planner. A CSV upload tool is available for much larger lists with up to 10,000 keywords. Using the ideas identified, users can add additional keywords to their existing ad groups or create entirely new ad groups. 

      Multiplying existing keyword lists

      Multiplying keyword lists is a new feature of the Google Keyword Planner and was not part of the functionality of its predecessor. Thanks to this handy feature, users can combine several terms with each other and get compound keywords. This feature is especially useful for obtaining multiple relevant long-tail keywords. Several lists can be combined with each other in the tool without any problems. A maximum of 1,000 different combinations can be created with the Google Keyword Planner. 

      Here's how ad scheduling works

      With the Google AdWords keyword tool external, users examine the search volume for various terms and can display relevant keywords. Users can enter multiple keywords and separate them with commas or use a new line for each term. For the Google Keyword Planner to produce accurate results, users must select the appropriate language. With a simple click on "Get Ideas", users see the results. Users see the average search volume per month for each term entered and can view the search volume over a longer period of time.

      Monthly search queries can optionally be broken down by location and device. Google AdWords keyword tool external also provides thematically relevant keywords in combination with the average number of searches, average click cost, and competition. The results can be automatically divided into appropriate groups under "Ad Group Ideas". Under "Keyword Ideas", users can select individual keywords and assign them to appropriate groups.

      With the Google Keyword Planner, users can estimate the success of their ad campaign in advance. The tool provides users with all important key figures. Users see daily estimates, impressions, clicks, positions, and costs. Keywords and groups can be defined individually using the "Keyword Options". The options "matching phrase", "largely matching" and "exactly matching" are available. Each change has a direct impact on the performance of the advertising campaigns. 

      What is the value of the Keyword Planner data?

      For Google Ads customers with very low advertising budgets, the informative value of the data is considerably limited. In this case, the keywords are grouped according to theme and similarity, so an exact analysis of the individual search terms is not possible. In addition, the search volume information for each keyword is displayed in groups of 1 to 100, 100 to 1,000, 1,000 to 10,000, 10,000 to 100,000, 100,000 to 1 million and 1 million +.

      In addition, the keyword planner is naturally focused on business topics. Therefore, it prefers search terms that are actually advertised. In other words, topics that are not advertised are also limited.      

      What are the advantages and disadvantages of the Google Keyword Planner?


      + free
      + Find new keywords effortlessly
      + Get data on search volume
      + Competitive and trend data
      + Easily multiply existing keyword lists
      + Forecast for keywords and for ad campaigns
      + Useful for ad serving and SEO
      + Useful for budget planning


      - Google Ads account must exist
      - The accuracy of the data depends on the advertising budget.
      - Accounts with a small budget receive a lot of inaccurate data.
      - A strong focus on commercial issues     

      Conclusion About Google Keyword Planner

      Not using Google Keyword Planner data in your online marketing operations is a mistake you should avoid. The Google Keyword Planner is a free tool that uses its analytics and data to help advertisers with ad placement and search engine optimization. It is one of the most frequently used tools for keyword research and can be used to optimize websites.
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