Curious about how much does Ezoic pay per 1000 views?
And what are the factors that influence the amount that Ezoic pays to its website publishers for every thousand visitors that arrive on a website?
Well, this is exactly what you will discover below.
In this guide, you will get a complete overview of the amount that Ezoic pays per 1000 views and the different attributes that have an impact on the monetization of a website. The ultimate goal is to help you get a better estimate of the amount you can earn with your site and to show you which factors can have an impact on your monthly earnings.
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How Much Does Ezoic Pay Per 1000 Views?
Ezoic pays on average from $10 to $40 for 1000 views. The total earnings depend on the niche of the website, the number of ads displayed, the location of traffic, the time of year, the bounce rate, the pages visited per session, and whether the website is enrolled in the Ezoic Premium program which pays the most per thousand views.
Ezoic refers to the earnings per 1000 visitors as "EPMV" and it is calculated as follows:
EPMV = Total Earnings ÷ (Visitors ÷ 1000)
Here's an example calculation:
1000 earned through ADX (ad exchange).
100000 visits were reported in Google Analytics.
EPMV = $1000 ÷ (100000 ÷ 1000) which is $10 EPMV.
Note: Ezoic reports total ad revenue for all user sessions with EPMV; not just on a per-page basis like you get with other ad platforms that use RPM (Revenue per Mille).
If you are not a current Ezoic user, then I invite you to use my Ezoic affiliate link here to get started today. You can also visit this other page to see the Ezoic ads requirements.
Factors that Influence Ezoic Earnings Per 1000 Views
Website category
The niche of the website has an impact on the amount you will receive for 1000 views with Ezoic.
Industries like insurance and law firms, for example, have higher advertising bids for cost per click (CPC) and cost per thousand views (CPM), which also translates into higher earnings per visitor. Compare that to low CPC and CPM niches, such as books and art, which don't pay much for each click or page view. You can see this article here on which one pays better Ezoic or AdSense?
Number of ads displayed
The total number of ads displayed for each visitor also impacts the pay per view. A website that displays 10 ads for each user will generally earn more money for 1000 views than a website that only displays 5 ads.
Location of traffic
The source of your website traffic impacts the value of your EPMV with Ezoic. Locations like the United States, United Kingdom, and Australia pay the highest EPMV values for each visit; however, locations like India, Pakistan, and Bangladesh have the lowest EPMV values.
Therefore, the website publisher would benefit from attracting more users from the US than from India to increase the average EPMV with Ezoic. The publisher could also publish more content that attracts visitors from the UK or Australia, which are also high-paying countries.
Time of the year
In some niches, the time of the year will affect the revenue of a website that uses the advertising network of Ezoic. For example, a website that focuses on the theme of air conditioners will generally have higher earnings for each visitor during the summer months and lower earnings during the winter months.
The advertising quarter also has an impact on the amount you will receive for 1000 visitors with Ezoic. On average, the first quarter (January, February, March) and the third quarter (July, August, September) are the least profitable quarters, while the second quarter (April, May, June) and the fourth quarter (October, November, December) are the most profitable for each sector.
Bounce Rate
One of the main advantages of using EPMV rather than RPM (Revenue Per Mile) to measure total earnings per 1000 visitors on Ezoic is that it takes into account the website's bounce rate. You can use any online bounce rate calculator to calculate the bounce rate of a website or web page. This metric can help you measure the performance of your website.
According to Ezoic, "EPMV will automatically take into account the impact of your ads on bounce rate and page views per visit." If you think about it, you can easily increase your RPM by blocking more ads on the page or by having more paid, but more intrusive ads. But this improvement in RPM can come at the cost of a higher bounce rate, which means users are not satisfied with the experience and leave your website.
In other words, you can increase your RPM from $5 to $10, but if your bounce rate increases by 50% and your average page views decrease from 2 to 1, the higher RPM value won't matter because fewer people will stay on your site to see the ads. Other advertising platforms, such as Mediavine, use RPM as a metric for earning.
Pages visited per session
As mentioned before, the average number of pages visited per session also has an impact on your Ezoic earnings per 1000 visitors. The goal of every website should be to increase the total number of pages visited per visitor in each session.
For example, a website that has an average of 3 pages visited per session for each user will typically make more money with Ezoic than a website that serves only one page per visitor.
Ezoic Premium Enrollment
Ezoic has a Premium program that allows its members to access more lucrative ads. This means that the average EPMV for every 1000 views will increase for any website that is part of Ezoic Premium.
In general, the more money you earn through Ezoic as a Premium partner, the more your earnings will increase for every visitor that comes to the website.
Also, if you've been considering Google AdSense instead of Ezoic, you can read this other page on how much AdSense pays per 1000 views. You'll discover that AdSense pays much less on average than Ezoic and is still a better choice for any website publisher.
Now, if you like the idea of utilizing Ezoic to start monetizing your website, then I invite you to use my Ezoic affiliate link here to get started with the network today.
Ezoic Earnings Calculator
Use the Ezoic calculator to estimate your earnings for 1000 views.
You can get a quick estimate of the EPMV value of your website for 1000 views by using Ezoic's EPMV calculator. However, for the calculation to work, you need to know the exact number of sessions for each type of device (desktop, mobile, and tablet) as well as the current ad revenue for those traffic sources.
When you're done trying the calculator, I invite you to use my Ezoic affiliate link here to sign up for the network so you can start monetizing your website today.
How Much Does Ezoic Pay Per 1000 Views? Summary
As you have discovered, Ezoic pays each website publisher a different amount based on various factors such as the website's niche, the number of ads displayed, traffic location, time of year, bounce rate, pages visited per session, and enrollment in the Ezoic Premium program. Therefore, to get an accurate estimate of the amount that Ezoic will pay per thousand visitors to your website, you will have to try it yourself.
