Copywriting vs Content Writing: (Difference & Example)

In this article, you will find the example and main difference between copywriting vs content writing.

When businesses need written materials, they usually hire a copywriter or a content writer. These kinds of writers focus on creating marketing content for businesses. Understanding the difference between these two roles can help your business decide who it needs for its written content. In this article, we compare copywriting and content writing and give you tips on which one to use.

Copywriting vs Content Writing: (Difference & Example)

Table of Contents

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What is Copywriting?

Copywriting is the creation of copy for advertising or marketing a specific company. It aims to increase brand awareness and persuade an audience to take a particular action, such as purchasing an item. In order to accomplish this, copywriters make their content interesting and memorable. Copywriting highlights the features of a product by structuring it in the best possible perspective through creative ideas.

Here are some copywriting examples:

- Brochures

- Billboards

- Email campaigns

- Landing pages

- Magazine advertisements

- Press releases

- Radio scripts

- Sales emails

- Social media posts

- Taglines

Copywriter Job Roles and Responsibilities

Common job responsibilities of a copywriter include:

- Writing copy in the brand's voice and style.

- Collaborating with the public relations team and other professionals on marketing projects.

- Editing and proofreading copy to ensure accuracy.

- Talking with stakeholders to determine their content needs and requirements

You can choose from these excellent copywriters for your business.

What is Content Writing?

Content writing is the production of written materials intended to inform readers. These professionals focus on generating web traffic, using search engine optimization (SEO). Content writers also try to increase customer engagement through persuasive language and relevant content. They produce specialized materials for websites and other digital media. In the process, content writers often research their topics to provide the facts readers need to fully understand the topics and bring credibility.

Here are some content writing examples:

- Blogs

- E-books

- Email newsletters

- How-to guides

- Magazine features

- Newspaper articles

- Webpages

Content Writer Job Roles and Responsibilities

Here are some common job responsibilities of a content writer:

- Researching industry-related topics to create content.

- Edit and proofread content to improve readability for users.

- Research keywords and use SEO practices to improve traffic to the company's website.

- Create interesting headlines to attract readers

- Complete projects within the given time frame.

You can choose from these excellent SEO content writers for your business.

Copywriting vs Content Writing

Copywriting vs Content Writing: (Difference & Example)

While copywriters and content writers create words for businesses, they write for different purposes. Here are a few differences between copywriting and content writing:

Purposes & Goals

An advertising copywriter creates content to persuade their readers, while a content writer produces content to inform their readers. Since copywriters are attempting to sell a product or service, their copy ends with a call to action. Content writers have a more subtle goal: to encourage brand loyalty by writing articles that educate and entertain.

Length of content

In general, a copywriter writes short texts and a content writer writes long texts. Copywriters are brief in order to engage their readers. In contrast, content writers often explain a process or topic in more depth.

Role within a company

A copywriter is a specialist with the primary job of creating the copy. Content writers often have roles other than writing. They may be a writer, blogger, executive, software engineer, or other.

Tone of writing

Copywriters use a conversational tone when speaking to their readers. Content writers are more informative, so their tone is often more formal.


Copywriters work under strict deadlines to meet their client's requests. Because content writers write longer pieces of content, their deadlines are usually more flexible to allow them to do research.

Work Environment

Copywriters typically work for an advertising agency that does marketing for a company. Content writers work for a variety of companies in various industries. Copywriters often work directly with a company, while content writers work through a third party.

Copywriting and Content Writing Skills

Copywriting Skills

Here are some skills you need to develop to become a great copywriter:

Experience writing content for various industries: Copywriters work for various industries, so it helps to have experience writing content for different fields, such as healthcare or technology.

Empathy: To attract users, copywriters use empathy in their writing to make their audience feel good.

Team player: Since copywriters work closely with marketing teams, it helps if they are team players and work well with others.

Content Writer Skills

Here are some skills that content writers need to have to be successful:

Knowledge of SEO: Since content writers are trying to drive traffic to a company's website, they use SEO and keywords to direct users.

Research skills: To produce informative copy, content writers research other sources to back up their claims and facts.

Headline creation: To attract readers, content writers produce compelling headlines that make users want to read their articles.

Copywriter and Content Writer Skills

The following skills are necessary to be an effective copywriter and content writer:

Time management: Copywriters and content writers meet deadlines set by their clients and manage multiple projects at once.

Creativity: Copywriters and content writers are creative in generating original content for the companies they support to engage readers.

Storytelling ability: Both roles focus on telling a compelling story to their readers to leave a memorable impression.

Understanding of their audience: When writing content, copywriters and content writers remember and prioritize their audience to help them produce copy that meets the needs of their readers.

After you finish reading this comparison you can see this article about how to be a creative content writer.

Tips & Tricks for Using Copywriting and Content Writing

Here are some tips to help you use copywriting and content writing effectively for your business:

When to Use Content Writing

Use content writing when your business aims to achieve the following goals:

- Inform readers about a topic

- Convey information to your audience

- Build trust and loyalty for future sales

- Focus on SEO and generate web traffic

When to Use Copywriting

Use copywriting when your business aims to achieve the following goals:

- Sell a product or service to consumers

- Reveal the nature of your brand

- Create a sense of urgency

- Establish a web presence by encouraging users to perform a particular task

- Convert traffic into sales or leads

Copywriting vs Content Writing Summary

It's crucial to know the difference between copywriting and content writing. 

Without a clear understanding, you risk hiring the wrong person to fill the wrong role, which can lead to confusion down the road and missed opportunities with your content goals.

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