In this article, we will show you how to increase domain authority score fast.
Are you wondering how to rank your website in the top spot on Google? If so, you must have come across the term domain authority score.
For anyone doing search engine optimization (SEO), it is important to know that among the 200 different ranking factors on Google, domain authority is one of them.
In this article, we will show you what domain authority really is, how important it is to your website ranking and how to increase your website domain authority score.
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What Is Domain Authority Score in SEO?
Domain Authority (DA) is a ranking metric you can use to predict your website search engine ranking.
It is created by Moz and assigns a score from 1 to 100. So, if your website has a high score, it means that it is more likely to rank well on the search engine results pages (SERPs).
Another way to look at the definition of domain authority score is that it shows how relevant your website is to your industry or a specific topic. And you can see the strength or authority of your domain in terms of ranking.
But don't confuse domain authority with page authority, because there is a small difference between the two.
Domain authority indicates the ranking strength of your entire domain (and its sub-domains). Whereas page authority examines the ranking ability of individual pages.
What Is a Good Domain Authority Score?
There are many factors that go into the calculation of domain authority. But to give you an idea, websites like Google, Apple or Microsoft will have a high domain authority (between 95 and 100).
On the other hand, if your website is new, your domain authority score will be low (perhaps between 10 and 20).
You should also know that it is easier to improve your website domain authority if it is between 20 and 30 than between 70 and 80. And to categorize what is a good domain authority score, consider these ranges:
- Less than 30 is bad
- 30 to 40 is below average
- 40 to 50 is average
- 50 to 60 is good
- 60 to 70 is very good
- More than 80 is excellent
An important point to remember is that the domain authority score helps you predict your website performance in search results.
So it is best to use it to compare your website to other websites in the SERPs and try to increase your domain authority score to get a better ranking.
How Is Domain Authority Calculated?
When calculating domain authority, different tools use their own methodology. Moz, on the other hand, uses over 40 different factors to give you a domain authority score.
But the most important factors are:
MozRank - It counts the number of websites that link to a web page. It also looks at the quality of those websites that provide your site with an inbound link.
Link profile - It includes the internal and external links of the web page. So, if your article is linked to high authority websites and is also linked back by other reputed websites, you will get a good score.
Root domains - When looking at your link profile, Moz also takes into account the number of unique backlinks. Let's say you have 100 links but from only one website. Moz will consider this to be a single root domain. Therefore, it is essential to get backlinks from different websites.
MozTrust - Moz checks the trustworthiness of websites that link to your page. For example, if you get a link from a university web page, a government site, or a large organization's website, you will get a high score.
Site structure and usability - To get a high domain authority score, you need to make sure your site structure is easy for search engines like Google to crawl your pages. You also need to provide a great user experience for your visitors.
Now, are you prepared to start learning how to build domain authority? Let's get started...
How to Increase Domain Authority Fast?
When you start working on improving your website domain authority score, you need to remember that this is a long-term strategy. Here are some tips on how to increase your website domain authority:
1. Get high-quality backlinks from authority websites
If you have noticed, backlinks play a huge role in calculating domain authority. Moreover, backlinks are one of the two most important ranking factors.
A study by Ahrefs showed that 56% of websites receive no organic traffic because they have no backlinks.
So it's safe to say that you need backlinks and quality backlinks.
There are many ways to get backlinks to boost your link profile. For starters, go to Google Analytics - Acquisition - All Traffic - Referrals:
You can look at your top referral sources, then find similar sites to find backlink opportunities. Here are more tips on how to get high-quality backlinks.
2. Create quality content
The second way to increase your domain authority is to create quality content that is worth linking to. Why does your content have to be exceptional?
Well, if people find your articles useful, they will start sharing them with others. This increases your chances of getting backlinks from high authority websites, such as educational institutes or government agencies.
And with links from different websites, you will also increase your root domains. All of these elements contribute to a high domain authority score.
You can create many types of content, such as articles, in-depth guides, videos, infographics, podcasts, slides, etc.
But a good starting point is to look at the most popular pages on your site. That way, you can create similar topics and content types.
Go to Google Analytics - Search Console - Landing Pages:
3. Check your website and remove bad links
While inbound links are essential for your website domain authority and ranking, bad links can do more harm than good.
Links that come from a spammy website can lower your website domain authority. And in some cases, it can even result in a penalty from Google.
To prevent this from happening, you should check your website for toxic links and remove them as soon as possible. You can use different SEO tools to identify harmful links by examining the complete link profile of your website.
And if you can't remove these links, you can use Google Search Console to disavow or ignore these links. This way, Google crawlers will not consider unnatural or spammy backlinks during indexing.
4. Try broken link building
While this is a more advanced strategy that requires the use of backlink tools, broken link building can help you find link opportunities to increase your domain authority scores. The process is as follows:
- Use a backlink analysis tool to find broken links on other websites.
- Create content that can serve as a replacement for the missing resource (or identify this existing content on your website).
- Contact the publisher and offer your content as a replacement.
5. Optimize your website structure and user experience
Remember that one of the factors in calculating domain authority was the structure of your website and its usability.
With proper structure, search engines can easily crawl your web pages and index them in search results.
To assist search engine crawlers, you can create a sitemap in WordPress. A sitemap contains all your important pages and helps search engines navigate your website with ease.
When it comes to improving the website user experience, you should start by focusing on optimizing it for mobile.
Google has adopted the "mobile-first" principle, which means that it will look at your website performance on mobile. So it's important that your site works well on mobile devices and loads quickly.
Next, you need to make sure that your site is secure. To do this, you can get SSL certificates and switch your site to HTTPS. You can also get your hands on the best WordPress security plugins like Sucuri, which offers many features like a web application firewall.
6. Optimizing internal links
Another way to improve the website user experience is to focus on your internal link structure. By linking to other informative pages on your website, you can keep your visitors engaged and reduce bounce rates.
Internal links also make it easier for search engine spiders to crawl your website, which helps your pages get indexed.
Another advantage of a good internal link structure is that it transmits link juice from one page to another.
Link juice is an SEO term that refers to the value of a page being passed on to other web pages. It is a vote of confidence for the search engine, as the more links point to a page, the more trustworthy it is. All of this helps to build domain authority.
To improve your internal linking, you can use a plugin like All in One SEO.
The AIOSEO Link Assistant addon automatically generates a report on your website's internal links and offers suggestions of relevant pages to which you can link.
How to Check Domain Authority
Domain authority may seem complicated at first. Fortunately, checking the website domain authority score is super easy, here are some tools to check the domain authority:
1. SEMrush domain authority checker
SEMrush is a popular tool among many SEO professionals and it also provides data about a website domain authority.
To view the domain authority score of your website or your competitors, go to the Backlinks Analytics tab in SEMrush. In the Overview tab, you can see the authority score (which is the domain authority).
2. Ahrefs domain authority checker
Ahrefs is one of the best SEO tools on the market and another domain authority checker that you can use to find the website domain authority.
Note that Ahrefs calls it Domain Rating, but it is the same as Domain Rating.
Another thing to note is that it uses its own algorithm and factors to calculate the domain authority. So you can see a difference in scores if you compare it with Moz or any other tool.
3. Moz Link Explorer domain authority
Moz Link Explorer allows you to check the domain authority of any website. Just enter the URL of your website or your competitors and visualize the domain authority.
The tool even provides information on the number of unique backlinks from root domains and the number of keywords ranked for a specific domain.
And if you scroll down the page, you can see other reports such as the most followed links to that site, the most important pages, the most important anchor text, etc.
Increase Domain Authority Score Summary
Domain authority is an important marketing metric because it can help you develop a solid SEO strategy that will drive your business forward. Keep in mind that domain authority predicts success, but does not guarantee it. For this reason, increasing your domain authority score should never be the end goal.
One thing you must remember is that you can't control your website domain authority. All you can do is put the pieces in the right place so that your domain authority increases steadily.
Another point to note is that it takes time to increase domain authority, as it won't happen overnight. So set a long-term strategy and use the points we explained to increase your domain authority score. Good luck!
