In this article, you will learn the benefits of using long-tail keywords for SEO.
Concentrating on long-tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more targeted and generally longer than more common keywords.
Long tail keywords receive less search traffic, but their conversion value is generally higher because they are more specific. They allow you to gradually increase traffic to your site and be found by new and motivated audiences.
A long-tail keyword strategy can really help you when there is a lot of competition in your market. Or when there is a lot of competition for the main keywords you want to rank for. That said, most businesses or blogs can benefit from this strategy, as it helps you attract visitors with very specific search intent.
I'm going to explain what long tail keywords are and how a good understanding of your mission and product can help you implement a long tail keyword strategy.
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What are Long-Tail Keywords Examples?
Long tail keywords are more focused and less common than other keywords. They focus more on a niche.
They are usually longer than most keywords, but this is not a rule.
Think about the keyword "SEO" for example. This is a very broad keyword, with millions of searches with all sorts of different intentions.
Now take a look at the keyword "best SEO strategy for eCommerce website".
It's very specific, gets a few thousand searches, and attracts qualified traffic made up of users with clear intent.
Because the search volume is lower, it's not as difficult to rank for a long-tail keyword. And it increases your chances of converting.
Why Use Long Tail Keywords for SEO
It's much easier to rank for long tail keywords than for more common keywords because fewer websites are competing for high rankings on Google's results pages.
The longer (and more specific) your search terms are, the easier it is to rank for that term. With the immensity of the Internet, it is easier to find your audience for your particular niche. Focusing on a group of long-tail keywords can generate a lot of traffic.
Another benefit of focusing on long-tail keywords is that, although these keywords are used less in searches, the visitor who finds your website using them is more likely to buy your service or product.
Let's say I'm looking for a new board game to play with my kids. I begin my search with the keyword [board games]. After some research, I quickly discover that I want a board game that is kid-friendly and has an educational component. I continue my search, but now use the terms [educational board games for kids].
Or, if I know I'll be in Amsterdam this week, I can even make it a local search term: [where to buy educational board games for kids in Amsterdam]. These are both long-tail keywords.
By using these keywords, I will find new results that are more like my search intent. The chances of me buying a board game have greatly increased with this more specific search.
How to Find Long Tail Keywords for SEO
There are many free and paid SEO tools to identify long-tail keywords and determine which ones are best for your business.
Google's SERP is a great place to start because it displays a list of potential long-tail keywords.
All you need to do is look in the "Related searches", and "People also ask" sections.
This list can be entered into an SEO tool such as Google Ads Keyword Planner to determine the amount of search traffic for the selected keywords.
This type of tool is extremely helpful in identifying the best long-tail keywords to use in your content.
Target the keywords that would receive the most traffic, and you will be able to expose a wider audience to your products or services.
How to Use Long Tail Keywords in Content
Once a list of long tail keywords is compiled, marketers should use those keywords to generate and publish content on their website to begin building a search history.
A website blog increases SEO value in the same way a snowball grows as it moves downhill.
It gains momentum as it moves up the SERP ranks until it lands on the first page.
If you consistently produce excellent and compelling content, the long tail keyword can eventually appear in the coveted top three spots.
As you create more content, more keywords will appear at the top of search pages, and the volume of traffic to your website will increase.
Lead Generation
Website visitors exchange their contact information for valuable educational content.
Typical ebooks, white papers, and videos are known as lead magnets as they are used to convert visitors into customers.
In this context, long-tail keywords play a vital role in attracting the buyers most likely to purchase your company's products.
Good content marketing requires solid SEO writing as the cornerstone of content writing skills.
Keywords need to be included in the title and important headings, as well as in the content. However, there is an art to determining how often a keyword should appear in an article.
They should appear naturally and not necessarily be repeated in the same order or phrase.
Google recognizes variations of keywords as well as synonyms of popular expressions.
In addition, it is important to follow Google's algorithm changes that occur regularly.
Google tries to create the best search results for its users. These search rules must be monitored closely; otherwise, all your efforts to generate better search results will be in vain.
Using Long Tail Keywords for SEO Summary
I hope this article has shown you the incredible potential of using long-tail keywords for SEO.
The people who use your mission terms and find your website will be relatively few, but they are the ones most likely to buy your product or become repeat visitors.
Long tail keywords are more specific search terms that generate lower search volumes, but when combined with other long tail searches, they can strengthen a company's inbound lead generation program.
So it can be very cost effective to have your website rank for a specific term but make sure that specific term closely resembles the product you sell to avoid disappointment.
