In this definition guide, we will define on-page and off-page SEO, and the difference between these two techniques with examples.
The difference between on-page SEO and off-page SEO is that they target two different sets of SEO factors. The former focuses on the impact of SEO factors occurring on a page, while the latter focuses on factors outside of a page.
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What is On-Page SEO Technique in Digital Marketing
On-page SEO is a technique used to optimize individual web pages so that they rank higher and get more relevant traffic in search engines. In search engine optimization, such as Google, Yahoo and Bing, on-page optimization refers to a factor that affects your website and web page listing in natural search results.
What is Off-Page SEO Technique in Digital Marketing
Off-page SEO or Off-page optimization refers to the technique that can be used to improve a website's position on a search engine results page (SERPS). Many people associate off-page SEO with link building, but that's not all. It is also used in promotional methods such as blogging, web design, social bookmarking, etc.
On-Page SEO and Off-Page SEO Difference
Below are the key differences between on-page and off-page SEO:
What does off-page SEO include?
1- Off-page SEO includes link building, increasing link popularity, search engine optimization, link exchange, etc.
2- In off-page SEO we are going to promote the website.
3- In off-page SEO we are going to use direct links.
4- Techniques that are used in off-page SEO:
- Outreach to influencers.
- Contributing as a guest author.
- Social media engagement.
- Social bookmarking sites.
- Forum submission.
- Blog directory submission.
- Article submission
5- While off-page activity is only 30%.
6- Off-page SEO looks at the popularity of your site.
7- The factors that impact off-page SEO are:
- Social media
- Backlinks
- Mentions
- Google business profile (formerly Google My Business)
8- Both SEOs work together in a complementary way to achieve search engine optimization which is our main goal. We can't choose which one is more important. But in the whole process, SEOs recommend that the focus should be on on-page SEO before off-page SEO.
What does on-page SEO include?
1- On-page SEO includes providing good content, good keyword selection, placing keywords in the right places, an appropriate title for each page, etc.
2- On-page SEO will scan the entire website.
3- On-page SEO we will use internal links.
4- Techniques used for on-page SEO:
- Publish high-quality content.
- Optimize page titles and meta descriptions.
- Optimize the content of the pages.
- Formatting titles and content.
- SEO images and other multimedia elements.
- URL optimization.
- Internal links.
- External linking.
5- According to MOZ, website owners spend about 70% of their time on the on-page activity.
6- On-page SEO looks at the content of your site.
7- The factors that impact on-page SEO are:
- Internal links
- Mobile Friendly
- Navigation
- Content quality
- Meta descriptions
- Images Alt text
- Page speed
- Core Web Vitals
- Title tags
8- Both SEOs work together in a complementary way to achieve search engine optimization which is our main goal. We can't choose which of the two is more important. But in the whole process, SEO experts recommend focusing on on-page SEO before off-page SEO.
How do Off-Page and On-Page SEO Work?
Search engine optimization (SEO) is a complicated and dynamic field. Therefore, it can be difficult to engage in both on-page and off-page SEO strategies. However, it is essential to prioritize these optimization methods to boost your website's visibility.
For on-page optimization, you can start small, implementing keywords, internal links, and high-quality content. Later, you can move on to elements such as title tags and meta descriptions. In terms of off-page optimization, backlinks, testimonials, and a strong social media presence are essential.
Why are On-Page SEO and Off-Page SEO Important?
On-page SEO and off-page SEO are actually two sides of the same coin. SEO is most effective when done with both because Google uses ranking factors that occur on your pages and off of them.
Depending on your needs, sometimes you can focus more on one of these types of SEO. But you probably shouldn't focus on just one of them all the time.
On-Page vs Off-Page SEO Summary
On-page SEO and off-page SEO already seem like a lot to take in, but that's not the entire SEO landscape. You'll likely encounter other types or sub-disciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc.
How do you not get lost in all this? Try this SEO Tips for Beginners.
