How to Improve Ecommerce SEO: (Strategies & Best Practices)

Ecommerce SEO is more important than ever for eCommerce websites. A solid eCommerce SEO strategy is crucial to maximizing organic visibility in search engines, outranking competitors in search results, and maximizing new customers organically from Google and other major search engines.

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The Importance of Ecommerce SEO

Since organic traffic remains one of the most viable sources of revenue for an eCommerce site, businesses stand to benefit from investing the appropriate resources in an eCommerce-focused SEO campaign.

How to Improve Ecommerce SEO: (Strategies & Best Practices)

Most eCommerce sites use SEO in some way, whether it is managed and executed in-house or by an SEO agency. Most of the time, those who win on Google are the ones who take search engine optimization seriously and respect the potential impact of using - or not using - eCommerce SEO for their online store.

Ecommerce SEO allows website owners to reach their target audience without paying for ads. This usually involves optimizing headlines, product descriptions, metadata, internal link structure, etc. Each product should ideally have a dedicated page designed to attract search engine traffic.

According to Internet statistics in 2022, there are more people online than ever before. Once people are on the website, the content of the site will ensure their stay. But, first, you have to create that opportunity.

Ecommerce SEO Strategies & Best Practices

Use important keywords

Mention the main keyword in the product title, descriptions, alternate attributes, and subheadings. Add keywords related to the main keyword so that Google can better understand the page in context. 

Don't overload product headlines and descriptions with keywords, but include them naturally. 

Also, take the time to understand the search value. Search value indicates how much interest a particular keyword generates among consumers. Increased search volume indicates greater popularity, which means the site will get more active searches for that keyword. 

Continue to watch user intent, as it describes what people want to find when they type a specific keyword into the Google search bar. And track the progress of all these metrics.

Also, SEO isn't just about keywords. There's also a technical aspect, which includes things like site speed, user experience, mobile friendliness, and functional links. An SEO audit tool such as Rankwatch can help you perform an eCommerce SEO audit and improve technical SEO.

Search for competitors

Choose a competitor. A competitor means they are ahead of the curve, so they have already done their research and are doing what it takes to be ranked higher. Read and analyze their work, as this will help guide the work on the site. 

In particular, analyze their keyword usage on their home pages as well as their most important product pages and analyze their category and product pages for potential keywords. 

Website Architecture

Ecommerce website architecture, or structure, is essentially how the navigation, category pages, and product pages are set up on the website. It's basically about presenting users with the best and most relevant content and reducing the number of times they have to click to find it.

Keep the page simple and scalable. In particular, the site should have a distinct navigation hierarchy, from the home page to the product categories to the products within them. The rule of thumb for search engines and visitors is to make sure that people can reach everything in three clicks.

Proper navigation and internal links should also be ensured. Search engine spiders discover website pages and products based on a clear and easy-to-follow internal link structure, which increases the chances of ranking in search results.

Optimize product images

A customer is more likely to buy a product that represents it from as many angles as possible, rather than from a site that has no images at all. Therefore, images are a very important part of the product page. Use qualitative, compelling, and unique images. 

Images have excellent SEO. Add keywords to the image names on the page and always fill in the alt text, which is a line of "alternate" text that can be displayed with the image as another way to get important keywords on the site. This is because when a search engine crawls a website, it has no way of knowing what the images are. But alt text can provide context for search engines. 

Optimize the URL

URL optimization often goes unnoticed or sometimes seems unnecessary to website owners. However, it is an important part of SEO when you take a closer look. Optimized URLs can help search engine spiders find and crawl the website and know what it is about.

Putting the main keyword in the URL and making the URL readable and user-friendly is simple and improves search rankings. Proper URL structures also make it easier to index the website.

In addition, URLs can improve the user experience and a good user experience keeps the audience on the website longer. This represents additional chances to convert them into customers.

Allow customer reviews

How to Improve Ecommerce SEO: (Strategies & Best Practices)

Having reviews builds relative trust between buyers and increases customer confidence. By reading a review, they feel like another customer chose the product just like them and then shared their experience without a filter. 

They can help increase conversions on product pages. They can also contribute to eCommerce SEO practices by unknowingly using synonyms or long-tail keywords that can help the site rank. 

Avoid duplicate content

No one likes a copy. Be original, clear, and unique with all website content. Most of the time, it is the product description that is copied or slightly manipulated, as it is provided by the manufacturers who sell on many websites. 

But due to changes in search engine algorithms, more and more websites are being penalized for copying their product description. So strive to create new and unique descriptions for each item on the website. 

Aim for 3-5 concise sentences describing the product, making sure to use the appropriate keywords or phrases for which the item should be ranked. Add a canonical tag or 301 redirect for pages so that search engines understand which pages may have the same or similar content.

FAQs about Ecommerce SEO

How does SEO help eCommerce?

Ecommerce SEO is a free way to increase traffic to your website by making it more visible on search engine results pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.

Does SEO increase sales?

SEO is key to the success of any modern business, not only because it can increase your visibility and reach online, but also because it can help you drive sales by bringing more traffic to your website, giving you more opportunities to convert leads into customers, and giving you the tools you need to increase sales.

What are the top 3 SEO strategies?

1- Website Optimization
2- Regular Content Posting
3- Link Building

Ecommerce SEO Strategy - Summary

This was an overview of how to improve eCommerce SEO for eCommerce websites.

As online competition becomes fierce and the number of eCommerce stores increases every day, website owners need to incorporate SEO into their content to stay on top.

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