Pinterest Backlinks for SEO (Best Practices)

In this article, you'll learn the best practices of using Pinterest backlinks for SEO.

Getting backlinks from Pinterest can be a great digital marketing strategy to increase exposure for your content, create valuable backlinks to your website or blog, and create more social signals for SEO ranking purposes.

As you know, backlinks are one of the main ranking factors for Google, Yahoo, and Bing, and this guide will show you how to get backlinks from Pinterest and with other users on the platform, which can ultimately lead to higher search engine rankings and visibility for your business.

Pinterest Backlinks for SEO (Best Practices)

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What Are Pinterest Backlinks?

Pinterest backlinks refer to links from Pinterest to your website in the form of pins. Pinterest can successfully assist your site get more backlinks, both directly and indirectly, to increase your website's visibility on search engine results pages (SERPs).

Note: Once you're done reading the link-building guide below, you can also check out this other article on improving your Pinterest SEO. It includes all the ways to optimize your posts to rank higher on the platform itself and in search engines for more visibility.

Pinterest Backlinks for SEO (Best Practices)

1. Create a personal Pinterest account

The first step in creating links on Pinterest is to create a personal account.

Go to and click on "Sign Up." After registering, you will be prompted to enter some basic information about yourself, such as your name, username, password, and date of birth. You will also be asked to choose some interests. These interests will help Pinterest recommend pins that might interest you.

Once you have filled out all the required information, you will receive a "Welcome to Pinterest message" and have a personal account set up to create Pinterest backlinks for SEO.

2. Create a professional Pinterest account

If you are serious about using Pinterest for link building, then you should also start a business account. This will allow you to have two opportunities to generate backlinks for your content.

Two options exist for creating a business Pinterest account:

Add a business profile to your personal account

Adding a business profile to your personal Pinterest account is a quick and easy way to start using Pinterest for business. Your personal profile will remain the same, but you'll be able to add information about your business, such as its website, location, and contact information. You can also make a profile picture and cover photo featuring your business.

To use this method, select the down arrow in the upper right corner to open the menu and choose "Add Account."

Create a new business account

If you don't wish to utilize your personal profile for your business, you can create a new business account that will be completely separate from your personal Pinterest account. This is a good option if you want to separate your personal and professional work, or if you want to give other team members access to the business account to track your business metrics.

To use this method, visit the Pinterest business account login page to create a new business account.

3. Place a backlink in your Pinterest profiles

After setting up both types of Pinterest accounts (personal and business), you have two places where you can place your website backlink.

Within the personal Pinterest account, you can include your website's backlink in the "About" section. In the business account, you can also include your website's backlink in the "Website" section. Although these backlinks will not be dofollow links, they are still good for diversifying your backlink profile and getting organic traffic from Pinterest users.

4. Create a pin image

The fundamental form of Pinterest link building is with pin images. Every URL you use for a backlink on Pinterest will need at least one pin image to link to the webpage. So you should always start there when using this free marketing platform.

However, it's best to create between 5 and 10 original images that you can use as pins for each URL and upload them one at a time over a month or two. The more image pins you create, the more backlinks you can add on Pinterest to the same webpage to drive more organic traffic to your content.

Just make sure that each pin image is high quality and attractive, as this will help drive more people to your website from this social platform. Also include your main target keywords for the linked page in the title, description, and ALT text field of the pin image to help establish topic relevance.

5. Create an infographic pin

In addition to a standard pin image, you should also create infographics for every URL you plan to generate backlinks for. Pinterest loves fresh images and users love this type of content because it improves the user experience when browsing the social media platform.

Additionally, infographics are visually appealing and can help explain complex topics succinctly, which can lead to more pins on users' Pinterest boards.

A good strategy is to create 1-3 infographics for each webpage you backlink to on Pinterest and optimize the pin data for your target keywords.

6. Create a video pin

If you really want to take advantage of Pinterest backlinks, then you'll want a variety of different types of content that link back to your website, which includes video pins.

Video pins are a great way to get your content seen by more people on Pinterest, as they tend to get more clicks than image pins and are considered the future of Pinterest SEO. The platform is also doing more to promote video content and encourage users to upload more.

Video pins can be from 4 seconds to 15 minutes and you can use a tool like Animoto or Powtoon to create videos quickly and easily. However, don't give away everything in the linked article's video presentation. You want users to be encouraged to click on your backlink to visit the URL to capture more organic traffic.

And like other types of pins, you need to create multiple videos so you can link to the same URL on your website multiple times with unique content.

7. Pin your content to group boards

Group boards are another great marketing strategy to get your content seen by more people and to generate backlinks on relevant topics. You can use popular online tools like TailWind or Pinterest's general search function to find focus groups to participate in.

Once you've found group boards relevant to your niche, you'll need to send in a request to join each board, get accepted, and be able to start pinning your content. Just be sure to follow the rules of each board to avoid having your account deleted when using this Pinterest strategy.

8. Contact Pinterest users and ask for a pinned backlink.

You can also get backlinks from Pinterest by contacting other users and asking them to share content as a pinned backlink. You can do this by sending them a direct message or leaving a comment on one of their pins to start a private conversation.

After connecting with other Pinterest users, let them know what your website is about and why you think a pinned backlink would be beneficial to their followers.

9. Join pinning groups to get re-pins

Pinning groups are another link building strategy to get your content seen by more people and linked to on Pinterest. Essentially, these groups include other social media marketing users who share content by regularly pinning others' URLs.

The most popular way to locate these types of groups is through the Tailwind app. Tailwind offers communities called "tribes" that allow you to collaborate with others in your niche.

Some tribes have auto-approval while others need a request for approval. Once you join a group, you can start re-pinning other members' pins and share your own to get re-pinned. Be sure to read the rules of each group before you start pinning using this Pinterest backlinks strategy. Some groups have strict rules about how many self-promoting pins you can add daily.

10. Rank a Pinterest board on Google

This last tip for using Pinterest backlinks for SEO can help you get more organic traffic directly from search engines like Google.

Pinterest has high domain authority and can easily rank for long tail keywords that can send quality visitors to your content. Therefore, it can be beneficial for you to rank a Pinterest board in SERPs.

Over time, this Pinterest link building method can also help you generate backlinks more organically, as other users find your content through Google's search engine link to the Pinterest board.

To use this SEO tactic, you'll need to create a new board using the following tips:

- Add a keyword-rich title.

- Put keywords in the description of the board.

- Pin a minimum of 20 high-quality pins to the board and add more each week. The more the better.

- Optimize the ALT text of your pins by including your target keywords.

- Create links to the board from your website and other social media accounts to increase its page authority.

- Pinterest board ranking can be a great source of traffic and is easy to add to your digital marketing SEO strategy once you have the process in place.

If you need help finding good keywords to target for your Pinterest boards, check out this related guide on the Pinterest keyword research tool for recommendations on this type of SEO analysis tool.

Pinterest Backlinks for SEO (Best Practices)

Does Pinterest Count as Backlinks

Are Pinterest links good for SEO?

Pinterest links are good for SEO because they bring traffic to the website through search engines with pins on ranked boards and add value to your website's backlink profile. Good Pinterest links also contribute to your brand awareness, which can lead to more organic backlinks.

Are Pinterest backlinks Dofollow?

No. Pinterest backlinks are nofollow and have the nofollow tag. This means that Pinterest backlinks do not always convey PageRank value for SEO performance. However, Pinterest backlinks are still good links to have because of their indirect effects on SEO.

That doesn't mean these types of backlinks will never pass link equity. Google made an announcement about an update to the nofollow tag saying, "All link attributes - sponsored, ugc and nofollow - are treated as indications of which links to consider or exclude in search. We will use these [nofollow tag] indications, along with other signals, to better understand how to analyze and use links appropriately in our systems."

Does Pinterest Affect Google Rankings?

Pinterest doesn't directly affect Google rankings for each URL, but it can help you build more quality links to your website, which impacts your overall visibility in Google. Utilizing Pinterest to affect Google rankings is a long-term SEO performance digital marketing strategy.

As your content is pinned on Pinterest, the exposure of those URLs increases, which can then lead to more organic backlinks from other website owners. Also, as mentioned above, Google's algorithm now takes the nofollow tag as an indication, not a guideline, so the PageRank value of Pinterest links for SEO purposes can change based on other signals the search engine's crawler detects for the content.

Pinterest Backlinks for SEO (Best Practices)

Pinterest Backlinks for SEO Summary

This was a guide to Pinterest backlinks for SEO, and I hope you enjoyed it.

As you've discovered, Pinterest link building can help your business in two main ways: by improving awareness of your content and by increasing the number of quality backlinks for your website.

The combination of these factors can lead to increased organic traffic and rankings in Google, Yahoo, and Bing, as your content gets more penetration and is in front of the right audience who will pin it on Pinterest and link to it on their own websites and blogs.

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