A roofing website design is not just an online business card. It's a tool for you to attract interested prospects and generate quality leads for your roofing company.
86% of people won't return to a website after a bad experience, so if your site isn't solving people's roofing problems, you're leaving thousands of dollars on the table. And if you don't have a roofing website at all, you're invisible when people search for local roofers on Google.
When you construct a house, the roof is an essential part of that structure. It keeps the interior elements from being damaged by rain, snow, wind, and other conditions. When a roof is damaged, it is imperative to have it repaired so that it can continue to protect the foundation and everything inside the home.
Just like a roof, a website is an important part of your roofing business. For your company to perform well in the digital world, you need a reliable and well-functioning roofing website. Your website is where consumers go to learn about your business. That's why roofing website design is so important for businesses like yours.
So are you thinking about launching a roofing website design? Any business that wants to succeed must have a well-structured and well-designed website. How do you get there? Read on.
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How To Create The Best Roofing Website Design
Having a professional web presence has become essential for all types of businesses. What does this mean for a roofing business? It suggests that you will need to take care of your roofing contractor's website organization, performance, and design. Construct your website with the user in mind. Make it findable in search engines. Make sure you present your strengths in the most favorable way possible.
A roofing website design should be both functional and attractive to the target audience. Users should feel comfortable finding the necessary pieces of information. They should have no trouble getting to your physical site. Getting in touch with you should also be easy and convenient. Pay special attention to the following tips and recommendations when designing your roofing website.
1. Make it look good
They always say you shouldn't judge a book by its cover, but people will judge your website by its appearance. The design of your roofing website is crucial to the first impression.
Your website design is important because it affects how users interact with your site. In fact, 37% of visitors will stop interacting with your site if it is not attractive. That means you lose nearly 41% of your interested visitors if your website is not visually appealing.
How can you make your website attractive and aesthetically pleasing?
Avoid cookie-cutter websites
The last thing you want is for your website to resemble 500 other websites.
Your website doesn't have to be identical to your competitors, but there are some things you can do to turn it into a site that converts visitors into customers. If you visit other roofing contractor websites, you'll notice that the most attractive and interesting ones are those with useful content and an intuitive, eye-catching web design.
Cookie-cutter websites are not a good option for your roofing business, as they do not showcase your unique style. The themes offered are usually generic and offer no indication of your roofing company's personality.
Instead, create a custom website that allows you to add elements that highlight your brand and key selling points.
Choose colors that reflect your brand
If you own a landscaping business, choosing a theme with different shades of green will reflect your company. As a roofing business owner, this may seem a bit out of place.
It's best to choose colors that people associate with your business. For roofing companies, colors like brown, beige, dark blue, black and gray work well (especially since many homes and roofs are this color). Your choice of color plays an important role in how people recognize your business.
Design an attractive and interesting website
You don't want to go overboard with your design. It is important to balance between a minimal design and a cluttered website.
It is best to have a simple, but efficient website. A simple design can be very effective. You don't have to have an over-the-top design to attract people to your website.
2. Simplify your navigation
Once people are on your website, you want them to find the information they need. If your navigation is complex or difficult to understand, people will leave your website.
Your navigation should be self-explanatory. If someone comes to your site looking for information about the price of your roofing services, they should be able to find it easily through your navigation.
Each section should clearly explain what visitors will find when they click through. The headings will keep your site organized and make it easy for users to find information. A well-organized roofing website will encourage users to be more interested in your site.
3. Guide your visitors through your site
So you have users on your page and easy-to-use navigation, but where do they go next? They may get to the pricing page, but what's next?
It's important to create a direction for your website to guide users. Whether it's scrolling them down the page or directing them to another page on your site, users need to know where to go next.
Direction is important to convert visitors. If they arrive at the roofing services page and nothing directs them further, they may lose interest. Users don't want to dig around for information.
By creating a direction, you'll make it easier for users to navigate your website. They'll know where to go next, and you'll guide them through the sales funnel to conversion.
4. Use a responsive design
Users don't just view your website on a computer. They are also accessing your site on tablets and mobile devices. There are more than 4.7 million mobile users in the world. This means that your website needs to adapt to any device a visitor uses.
Responsive design allows your roofing website to adapt to every device. It allows all users to enjoy their experience on your website, no matter what device they are using.
A lack of responsive design can make a lasting impression. In fact, 45% of people think a bad website means a company doesn't care about their business or their customers. It's important that your customers know you value them.
Responsive design is the perfect way to ensure that all users have a good experience with your website. By using this type of design, you will be able to keep users more interested and engaged with your roofing website.
5. Add interactive elements
You have to keep users engaged with your website once they are there. It's not enough to have a roofing website. It is essential to create elements that engage and interest users.
One of the most powerful tools for increasing engagement is videos. Today, 61% of Internet users watch YouTube regularly. Videos are becoming increasingly popular.
Your engaging elements are not limited to videos. You can create quizzes, quote calculators, or project slideshows to drive engagement.
An important part of good web design is user engagement. When you create an engaging website, the users will stay on your site longer and get closer to conversion.
6. Showcase your roofing work
As a roofing contractor, it's important that users see the work you do. They are going to invest money in your business and want to know that you are doing quality work.
The best way to give users confidence in your company's abilities is to publish the roofing projects you have completed. You can publish before and after photos or videos of your work. These are great options for showing users what your company is capable of doing, and it's also an engaging feature.
Only share the data you want your potential customers to see. Every piece of information you share on the web becomes part of your company's overall web presence. Even if it's a Facebook post on your personal page, think twice before making it publicly available.
Update your roofing website regularly. It's not enough to build and launch an aesthetically pleasing and functional website. As soon as it goes live, keep it updated so that it continues to provide value to the public.
7. Use calls to action (CTAs)
Many businesses make the mistake of not including calls to action (CTAs) on their pages. Web-users may be interested in your roofing services, but how do they know what to do next?
A CTA will guide them and tell them what to do next. Encourage them to call you, visit another page on your website or give feedback on your content. Every page should suggest that users do something.
CTAs are effective because they encourage users to do something, get something or learn more. It's best to use them on your page to encourage people to interact more with your roofing website and business.
8. Display contact information in one place
Regardless of what page users are on, you want them to have access to your contact information. If they are interested in something enough to contact you, you want them to be able to find that information quickly.
The best way to make sure your contact information is found is to place it in the same place on every page. You can place the phone number in the top corner of the page and use an accent color in your design to make it stand out.
Contact information is important to users, and 48% will leave the site if there is no contact information. The best way to combat this is to make sure it's on every page.
Examples of The Best Roofing Web Design
The examples below are some of the best websites for roofing businesses. When you're ready to design your website, you can take inspiration from these examples, which offer users great content and a remarkable, easy-to-navigate design.
1. Houston Roofing
This roofing website design features a clean introductory image with a beautiful roof and a smiling, friendly contractor. In addition, a live chat option allows users to immediately chat with someone, making it easy to answer questions and get a quote. Contact information, social media links, reviews, and a blog all stand out on the homepage.
2. Metro NYC Builders
Metro NYC Builders does a great job explaining the roofing services that are offered. Each roofing contractor offers different services, some offer more and some offer less. So it's a good idea to explain what services your company offers. This way you will avoid wasting people's time. Many pictures accompany the written content, which helps the reader to follow easily.
3. NY Roofing
This website uses a bright yellow and black color scheme. A yellow banner, located at the top of the page, draws attention. The color yellow is used to highlight important content. NY Roofing does a great job of explaining its roofing business and showing images of what it can offer. In addition, a blog section allows users to read different articles and learn important information.
Roofing Web Design Summary
Roofing websites that turn visitors into customers focus on what the company can do for customers through its services and by providing a useful website. With great content, easy navigation, outstanding branding, and aesthetically pleasing web design, your roofing company can make its websites stand out from the competition. Place important links, phone numbers, and information about your roofing services on the front page and entice visitors to become customers with engaging videos, photos, and testimonials.
