In the present article, you will discover how much does Google My Business cost.
You'll also get a Google My Business price list showing the average costs you can expect to pay a digital marketing company to manage your GMB profile listing on a monthly basis to drive more local customers to your storefront.
A Google My Business profile is an effective service that any business or organization can use to manage their online presence on Google for local SEO purposes. This guide will answer key questions about the cost of using Google My Business for your business.
How Much Does Google My Business Cost?
Google My Business is free. Creating a Google My Business profile and managing your business listing for Google Search and Google Maps is free and allows you to reach more customers online.
How Much Does a Google Listing Cost?
Creating a Google listing for your My Business profile is free. However, you must pay $50 per month to get a guaranteed Google badge for your listing, and the cost of local ads averages between $1 and $2 per click on the Google search network.
You can configure your Google My Business profile at google.com/business/.
The Google Guarantee badge is only available to businesses that pass a screening and verification process through Local Service Ads or its partners. As noted in the guarantee, "customers (who arrived at your business through Local Service Announcements) [who] are not satisfied with the quality of your work, Google may, in its sole and absolute discretion, refund the customer up to the amount paid for the original service, up to a lifetime limit. "
Additionally, you can set up Google Smart Campaign to serve local SEO ads for your business on a pay-per-click (PPC) basis, then follow the instructions here to link your My Business profile to your Smart Campaign. As this guide mentions, "When you link your business profile and Smart Campaigns, your ads will display your business address and include a link to your business profile or to driving directions to your business on Maps."
Google My Business Pricing
Google My Business is priced at an average of $199 per month for business profile optimization, tracking, and listing updates. There is also an additional fee of $50 per business profile post on Google My Business to keep your customers informed about your business.
The table below provides an overview of the most common services, their frequency, and the price of managing the various aspects of a Google My Business listing.
As you can see, the price of Google My Business profile management can vary depending on the level of services you need. A monthly package offers full optimization and management; however, you're usually bound by an annual contract. Fortunately, there are also individual GMB profile management services, which allow you to pay only for what you need to set up or manage certain aspects of your business profile on a weekly or monthly basis.
Is Setting Up Google My Business Free?
It costs nothing to set up a Google My Business profile for your business. Setting up a free profile allows you to provide details and photos of your business on Google My Business, including location, hours of operation, services, products, contact information, website link, details of upcoming events, etc.
A free Google My Business profile includes:
- Business name
- Website link
- Phone number
- Address (if applicable)
- Business hours
- Label (business description)
- Categories
- Reviews
- Photos
You can learn more about how to use Google My Business for local SEO here. In this article, you will find the main reasons why a GMB profile is important for all businesses that want to use digital marketing to attract more customers.
Is Google My Business Going Away?
On November 4, 2021, Google announced the demise of "Google My Business," which will be replaced by "Google Business Profile." Then, on April 4, 2022, Google announced that the Google My Business app was going away and that businesses would have to manage their profiles through the Google Maps and Search apps.
You can read all the details of this transition in Google's announcement about the introduction of new Google Business Profile updates.
Is a Google Business Account Worth It?
Is it worth all the effort? No matter if you are a local, regional, national or international business, the simple answer is YES. Local search is an integral part of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor.
What Are the Key Benefits of Google My Business?
Using Google My Business can help you improve results from other online marketing channels and improve ROI.
It is important to incorporate Google My Business into your overall marketing strategy, including your website and other advertising channels.
For example, it is possible to improve foot traffic for different branches of a business through Google My Business.
While GMB is geared more towards local businesses, it can also offer unique benefits to other types of businesses.
Google My Business Benefits:
- Local SEO
- Review collection
- Commercial information directly from the search engine
- Marketing and communication tool
- Google My Business Insights and its benefits for analysis
- Free
- Ease of use
What Percentage of People Use Google My Business?
A recent report from Google found that 60% of smartphone users have contacted businesses directly through the GMB interface using the "click to call" option. Clearly, GMB is not a passing fad, as the majority of shoppers have used it as their primary method of contacting local businesses.
Cost of Google My Business Summary
As you've discovered, creating a GMB profile listing is free and listing your business in Google Search and Google Maps is free. However, some digital marketing companies will help you set up and manage your listing for a fee, as shown in the Google My Business pricing chart on this page. So you just have to choose the option that best suits your needs and budget: free management by yourself or with a paid service.
