Dental PPC marketing benefits your practice by quickly providing your dental services and other information to your target audience. If you are considering offering a new procedure or opening another site, PPC for dentists is definitely one of the most effective approaches to getting more potential patients. What better way is there to let your patients and potential patients know that you are available and accepting new treatment cases? A well-thought-out and planned dental PPC marketing can be one of the best ways to grow your practice through new patient acquisition.
Why PPC Is Important For Dentists
The most common form of pay-per-click (PPC) advertising is found in the results of search engines like Google. When you run ads on platforms like Google Ads, you can select the keywords and phrases you want your ads to trigger.
Then, if your bids are among the highest, your ads will appear above the organic results in the search engine results for those keywords.
You can also use Google Ads to advertise your dental practice on millions of websites within the Google Display Network.
The biggest advantage of PPC for dentists is that you only pay when people click on your ads. This means that if no one clicks on your ads, you won't pay a dime.
Plus, you don't have to wait for results. With PPC advertising, your ads can start driving qualified traffic to your dental website as soon as you run them. This means that if you want to increase traffic to your dental practice website quickly, PPC advertising is a great option.
Dental PPC Marketing Tips
SEO is precious, but it's not all you need to be successful. New businesses, especially new dental practices, should leverage the power of Google's vast reach as part of their dental marketing strategy by using Google Ads. This approach gets your dental business name in front of potential patients quickly and efficiently. If you want more time to focus on opening your practice, PPC marketing is exactly what your business needs. The beauty of PPC marketing is its instant results - your ads can appear in Google's search engine results within hours.
Let's look at some PPC tips for dentists that will help you generate more leads and get the most out of your campaigns.
Research your PPC keywords
First, it's important to understand what keywords potential patients type in when they search for dental services online. Then, you can divide these keywords into groups focused on the specific services you offer.
For example, you can create one group of keywords targeting people looking for cosmetic dentistry services and another group that focuses on general dental hygiene.
This will help you create more relevant PPC ads that generate higher click-through rates.
Create custom landing pages
Next, you'll want to create custom landing pages for each of your PPC ads. These pages are where you will send users who click on each of your specific ads.
This means that your text ads and landing pages should focus on the same topic or services. For example, if your PPC ad mentions cosmetic dentistry, your landing page should highlight the cosmetic dentistry services you offer.
Your landing pages should also include clear calls to action (CTAs) that encourage potential patients to take the next step and contact you to schedule an appointment.
Creating custom landing pages will help establish consistency and ensure that prospects don't lose interest and hit the "back" button before contacting you.
Targeting local traffic
Local targeting is important for dentists because you want your ads to appear when people in your area are looking for dental services.
In addition, local targeting can help you avoid wasting your PPC budget. You don't want to rack up unnecessary costs if someone in a city halfway around the world keeps clicking on your ad.
By focusing on a local audience, you can reach your most qualified prospects and avoid overpaying for your PPC ads.
Optimize your ads for phone calls
You can also use your PPC ads to generate phone calls.
Google will charge you the same amount for a phone call as it does for a normal click to your landing page.
To maximize calls, you can include your phone number in all your ads and set your ads to only show when you are in the office. This way, all calls will be answered by a real person who can help turn prospects into patients.
Use ad extensions
Standard PPC ads only offer limited space. But you can purchase ad extensions that let you provide more detailed information about your dental practice.
For example, local extensions display an address, phone number, and other key information, such as your hours of operation. And sitelink extensions allow you to display links to multiple service pages instead of a single landing page.
These extensions can help you expand the reach of your PPC ads and attract even more patients.
Analyze the results
Finally, remember to analyze and evaluate your dental PPC campaigns.
There are a variety of tools, including Google Analytics, that you can use to discover valuable information to improve your PPC strategy in the future.
You can also use this information to test new ad copy and keywords. This will help you create new headlines and copy that will get you the most clicks and conversions.
Benefits of Dental PPC Marketing
PPC for dentists is quickly becoming the most effective form of reaching potential patients. Here are some of the advantages of Dental PPC marketing over traditional advertising:
Cost-effective - With PPC dental ads, you only pay when a patient actually clicks on your ad and reaches your dental website. You can spend as little or as much as you want.
Get leads that convert - Audience targeting lets you choose who sees your ads. Choose from demographics such as location, age, income, and more to generate high-quality leads that are more likely to convert.
Measurable - Dental PPC campaigns can be configured to carefully measure effectiveness to achieve a desirable ROI return on investment.
Fast - With organic search engine optimization (SEO), it can take some time for you to establish a presence. The impact of your PPC efforts is almost immediate. As soon as you turn on your ads, you're in front of your potential patients.
Outperform your competitors - Outperform your competitors to get a first look at your potential patients or gain a competitive advantage by advertising services your competitors don't offer.
Keyword management - When you set up each ad campaign, you choose the keywords you want to target. This makes on-site optimization less of a hassle and allows you to specify exactly the terms you want to be known for.
Tracking success - Unlike traditional SEO, the ROI on PPC ads is black and white. With traditional SEO, you have to wait for search engines to index your dental website, and even then, tracking results can be difficult. When you run PPC campaigns via Google Ads, your entire campaign is tracked, showing you the precise impact it has on your web traffic and your hands-on marketing efforts.
PPC for Dentists Summary
Whether your dental website is new or you're just not getting the attention you want online, dental PPC marketing is an affordable solution that can provide you with the significant benefits mentioned above. It is especially affordable because you are only charged for advertising when a user clicks on your dental practice's ad.
While SEO can often take several months to achieve measurable results, dentists can set up their PPC campaigns almost immediately and see visitors click through to their website.
