If you're interested in search engine optimization, you don't have time to sit back and wait for the competition to pass you by. Instead, you need to be proactive, implement the best SEO tools, track your progress, and stay on top of search engine changes. Sometimes the best SEO tool is a free tool.
In the past, I've talked about "DIY SEO and how to SEO marketing" to strengthen your online presence, reach a wider audience and take your revenue to the next level.
This time, I'm going to look at how to do free SEO In Google with 10 of the best Google marketing tools for business. However, I'm not focusing on the most well-known tools. In other words, you won't find the Keyword Planner Tool, Google Analytics, or Google Search Console in this list.
Instead, I want to share tools that you may not use but could have a huge impact on how to do free SEO In Google.
Google Mobile-Friendly Test Tool
Did you know that about 60% of searches are now done from mobile devices?
Ten years ago, it would have been hard to believe that this day would come. But it's here. And it's here to stay.
As someone interested in SEO, it's important to understand the impact this can have on your search engine results. Google has made it clear that your website needs to be mobile-friendly, which should not be taken lightly.
Fortunately, the search engine giant is doing its part to make your life a little easier. With the Google Mobile-Friendly Test tool, it only takes a few seconds to determine if your website is mobile-friendly or not.
After entering your URL and clicking "Analyze", you should see something that looks like this:
As you can see, there are no gray areas with this free tool. Either your website is mobile-friendly or it is not. This has an impact on your search results.
If your website fails this test, don't waste another day before making the necessary changes. A mobile-friendly version of your website could do wonders for your search engine rankings, as well as the amount of organic traffic to a website.
Google My Business
Local SEO is an important business. If you are a local business looking to grow your business online, you need to implement a solid strategy built around search engine optimization.
For most businesses, this starts with Google My Business. With a business listing, you are able to provide potential customers with more information about your business, including hours of operation, location, and contact phone numbers. This is a simple free tool for search engines.
Consider this statistic, shared by Social Media Today: local searches lead to 50% of mobile visitors visiting stores within a day.
Creating a Google My Business listing doesn't guarantee online or foot traffic, but it definitely puts you on the right track.
Here's an example of how a listing appears on the web:
Your listing may not look like this from day one, as it takes some time to update. For example, you will want to add photos as time goes on. In addition, you'll want to regularly generate positive reviews on social media to improve your search engine rankings.
Google My Business isn't a tool for every business owner, but it is one that local businesses can take full advantage of.
Google Pagespeed Insights Tool
Is a fast website really that important?
Well, it depends on what you're trying to accomplish. If you want your website to be at the top of the search engine rankings, it's a must. And if you want to best serve your visitors, it's also a good idea.
In other words, you want your website to be as fast as possible.
The loading speed of your website content will impact your ranking and how users interact with your website. That's why you need to make sure your website is moving as fast as possible, at all times, for optimal search results.
With the Google PageSpeed Insights tool, you no longer have to guess if your website is up to snuff, speed-wise. Instead, it helps you make your website fast on all devices.
Running an analysis will provide you with the following:
Check both the desktop and mobile tabs, as you want to make sure your website is fast on all types of devices.
In addition, Google provides tips on what to fix. By taking this information to heart, you may find a few ways to quickly increase the speed of your site.
Keyword Tool IO
Are you a business owner, online marketer, or content creator? If so, chances are you want more people to visit your website, read your content, and buy your products or services. The easiest way to do this is to find out what your potential customers or readers are searching for on Google and create content on your website around those topics.
Every search is an expression of people's needs, wants, interests and desires. Imagine the benefits to your business if you could analyze Google search trends, find search terms related to your business and customize your website content to meet your customers' real needs.
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google search suggestions. Keyword suggestions will be generated based on a Google domain and the language you choose.
Google Trends
A very powerful tool often overlooked by online marketers, Google Trends can help you address the topics that are popular right now.
In addition to exploring Featured Insights, you can also run a search on any topic or keyword that comes to mind.
For example, you may have a blog on social media. So you'll want to keep up with the latest news about Facebook and Mark Zuckerberg.
If the right column provides information about Mark Zuckerberg, I encourage you to pay attention to the details in the left column of the keyword search tool.
With a list of related topics, you can quickly find new ideas for future blog posts. You may be talking about Mark Zuckerberg today, but tomorrow you may mention Elon Musk.
Google Trends doesn't always provide data you can use to your advantage. But from an SEO perspective, it's worth using it regularly for search engine keyword research. You never know when it will help you find the topic that will bring a lot of visitors to your website.
Google Chrome
What does a web browser have to do with SEO?
If you catch yourself thinking that one browser is the same as another, change your thinking. Here's why: Google Chrome has a variety of SEO extensions that can help you make better decisions about your online marketing strategy.
For example, the SEO & Website Analysis extension is one of the best you'll find. It allows you to instantly get an SEO report for any website.
This not only allows you to track the impact of your SEO strategy but also to do the same for your competitors. This way, you will better understand what you need to do to reach the top of Google for your target keywords.
If you're ready to use Google Chrome as your browser, make sure you're also ready to download some SEO extensions. Once you find the one that works best for you, you'll be surprised how often you'll use it as a free tool and keyword planner.
Google Alerts
As with Google Chrome, you may not fully understand how this tool can help you achieve your SEO goals.
However, the more you use Google Alerts, the more creative you will become.
One of the best things you can do is create an alert for your top three to five competitors. This way, you will receive a notification every time they are mentioned by an online media outlet. This is essential for your long-term SEO efforts.
Why is this important?
First of all, it allows you to keep an eye on your competitors and what they are doing. And it gives you the opportunity to look for the same type of coverage.
There's nothing wrong with following publications and bloggers who regularly cover your competitors. Once you've built a solid list, reach out to the relevant party and pitch your business.
If you have something interesting to offer or can prove that your business is just as important as your competitors, don't be surprised if it leads to positive coverage and possibly a link back to your website, thus improving search results and leveraging positive link building opportunities.
To use Google Alerts, simply type in a topic and view the "alert preview".
If you like what you see in the preview, it's time to create the alert and wait for the updates to arrive.
Google Voice
What is your main goal when it comes to SEO and your website?
Like most people, the answer is simple: generate as much qualified traffic as possible.
But remember, there is more to business success than just driving traffic to your website. You must have a plan to convert those people into customers.
Depending on your business, you may be the type of person who has to jump on the phone with potential customers. In that case, you know how important it is to be available at all times.
That's where Google Voice comes in.
With this tool at your disposal, you have access to one number for all your phones. So if you have more than one business line, for example, you can use Google Voice to group them together.
In addition, it offers free long-distance calls, a simplified voicemail system, and competitive rates for all international calls.
If you're wondering what else you can do with Google Voice, consider the following:
- Send text messages directly from your computer.
- Create custom greetings to personalize the caller experience.
- Share voicemails and read transcripts online.
- Receive calls from any phone.
Simply request a new number or use an existing cell phone number to get started.
Then follow the instructions and your account will be created in no time.
You may not think of this as a traditional SEO tool. But in many ways, it is extremely important to the success of your marketing plan.
Google Sheets
With so many SEO tools to choose from, you may find yourself gravitating towards those with the best reputation for providing a high level of functionality.
While there's nothing wrong with dabbling in keyword research tools for SEO, sometimes it's best to go back to basics. This is especially true if you are new to SEO and want to keep a close eye on everything you do.
I keep telling people to use Google Sheets for a variety of SEO-related tasks. These can include:
- Create a content calendar for your blog.
- Tracking the keywords you've targeted in the past, as well as those you want to address in the future.
- Tracking the number of links to your site, including where they come from.
In addition to the above, Google Sheets can also be useful when you share SEO tasks with others.
For example, you can collaborate on selecting long-tail keywords. Rather than sending hundreds of emails back and forth, create a Google Sheet and share the information. This keeps everyone on the same page at all times, avoiding duplication of work and potential keyword planner errors.
While a blank spreadsheet is usually the best way to start, you can choose one of the templates provided by Google.
It's not the most powerful SEO tool, but Google Sheets is one of those simple things that can have a big impact on your business.
YouTube
Do you remember when Google bought YouTube for over $1 billion?
It's been over 10 years, so I don't blame you if you've forgotten that the world's largest search engine company owns the world's largest video sharing site (and second-largest search engine).
If you intend to develop a comprehensive online marketing and SEO strategy, getting involved in video creation and distribution is essential.
There are many advantages to devoting most of your video marketing resources to YouTube, including the fact that it has the largest user base of any video sharing service.
In addition, YouTube videos often rank well in Google search results.
So even if you're struggling to get your website to the top of the rankings, you can still succeed with your YouTube videos. With this approach, you know you can get your content out to an audience that is interested in what you have to say.
If you want to see just how powerful YouTube can be, browse some of the most popular channels in your field. Doing so will give you a better idea of what has worked for others and can help you strategize your own online property and social media development.
Conclusion
It doesn't matter if you're doing SEO for a local business or a national brand. It doesn't matter what you've done in the past or what you hope to accomplish in the future. Using one or more of these tools will definitely change your approach for the better.
Did you know that nearly 60% of B2B marketers say that SEO has the greatest impact on lead generation?
If you feel this way, it's time to take a look at your SEO strategy to make sure it's in good working order.
FAQs About How To Do Free SEO In Google
Does Google have free SEO tools?
Google Analytics is one of the best free SEO tools that every digital marketer should be using.
Is SEO difficult?
SEO is simply not as difficult as people make it out to be; you can get 95% of the effort with 5% of the work, and you absolutely don't need to hire a professional SEO to do it, nor will it be difficult to start ranking for well-chosen keywords.
Does Google have an SEO tool?
Google offers a series of good SEO tools that are constantly updated. These SEO tools help publishers understand why a page is not performing well and guide them with specific tips to improve the performance of the web page in order to achieve a higher ranking website.
