How to Manage your Backlinks (Link Building Monitoring Tools)

In this article, you will learn how to manage your backlinks through link-building monitoring tools and software for faster rankings.

Below you will find an overview of how the backlink management process works, as well as a list of backlink management tools you can use to perform a backlink audit on any domain. You will also find a set of important metrics to consider when measuring your website's backlink performance.

The ultimate goal is to provide you with the most in-depth information on how to manage backlinks so that you can improve your SEO link-building process.

How to Manage your Backlinks (Link Building Monitoring Tools)

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What is Backlink Management?

Backlink management is the practice of identifying and managing the links in your website's backlink profile. Backlink management requires the use of a backlink manager tool to track and organize your links so that you can identify areas to build more links for SEO.

Why is Link-Building Management Important?

Link building management is important because it helps you monitor the quality and distribution of links in your website's backlink profile. The link data you get from backlink management tools are important SEO metrics to provide assurance and protection to your website during the link-building process.

Backlink Management Tools


Ahrefs has a good tool to manage backlinks in its Site Explorer called "Backlinks Report". You can run a report for any domain and get important SEO metrics like link type (dofollow vs nofollow), Domain Rating (DR), URL Rating (UR), referring page, anchor text, etc.

Backlink Manager is a newer link management software that automatically monitors the status of your backlinks as well as the collaborations you have with other website owners during the link-building process. This backlink management software also sends reminders if any action needs to be taken.

Google Search Console

Google Search Console is a free link-building monitoring tool that connects to your domain. Under the "Links" tab, you can get a list of the most important backlinks that Google reports for your website.


KatLinks is another powerful backlink tracking tool that you can use to discover, manage, schedule, and acquire more backlinks for your website. Although it is primarily marketed to SaaS companies, this tool also works great for any type of site.


Majestic launched its backlink monitoring service in 2008. It developed the famous Flow Metric scores (Trust Flow and Citation Flow) that have become standard references for SEO professionals worldwide.

Monitor Backlinks

Monitor Backlinks is among the most popular tools to manage backlinks on the Internet. It helps you track every link and you can see the status of those links when they change or become outdated. Monitor Backlinks also informs you about the influence of your new backlinks on the average position of your keywords and on the traffic received from Google. In addition, it sends email alerts when you gain or lose backlinks.


Moz helps you understand why your Web pages rank certain ways in search engines by reviewing and monitoring important SEO metrics for your inbound links. Moz developed the Domain Authority (DA) and Page Authority (PA) scores that are widely used in the SEO industry to evaluate the quality of inbound links to a Web site.

Raven Tools

Raven Tools presents itself as an affordable SEO and reporting software for busy digital marketers and SEO agencies. Its backlink checker software allows you to quickly analyze and check backlinks to any website and explore new link-building opportunities. Raven Tools utilizes SEO metrics of other popular tools like Moz and Majestic.


Semrush has an excellent backlink audit feature to monitor the health of your website's backlink profile and spot toxic backlinks that could be hurting your search engine rankings. Semrush also offers a free course on how to effectively manage backlinks with Greg Gifford. This course can help you understand how to run your own day-to-day link-building campaign.

Check out this related guide on how to identify bad backlinks and remove them, if you want to learn more about this process.


SEOClarity combines world-class data and AI insights for all its SEO tools. All-in-one link management allows you to analyze your entire link profile, track performance, and create new backlink relationships with quality domains.


SEOJet is unlike any other backlink management tool online. SEOJet is a full-service link management software that helps SEO agencies and digital marketers build natural link profiles that can help them achieve the number one ranking position on Google. SEOJet builds a link map for your website based on data from thousands of links pointing to top-ranked websites so you know what types of backlinks you need to get the best ranking results.

SE Ranking

SE Ranking provides backlink checking and monitoring tools that measure the SEO value of each link. The software is designed to guide the process of analyzing quality backlinks to help you develop a data-driven link-building strategy. SE Ranking monitors all types of backlink metrics, including text and image links, anchor text, target URL, dofollow vs nofollow links, UGC content, domain trust, and more.


Sitechecker has a full suite of SEO tools, the most important of which is the backlink tracker that monitors all backlinks built for a website. It also includes reports that help you assess how well your link-building strategy is being implemented and what you can do to increase its effectiveness.

Backlink Management Metrics to Track

How to Manage your Backlinks (Link Building Monitoring Tools)

When performing backlink management, you need to track several metrics to measure the performance of the linking URL. Your target is to get the most valuable backlinks from web pages with the highest page authority and domain authority scores.

Here are the main factors you should analyze and monitor with a backlink management tool:

- Type of backlink (e.g. contextual backlinks, image links, JavaScript links)

- Link attribute (dofollow or nofollow backlink)

- Date the link was first crawled

- Referring Domain Authority

- Referring Page Authority

- Citation Flow

- Trust Flow

- Spam Score

- Target URL on your website

- Anchor text used 

- Estimated traffic for the backlink

- Number of keywords for which the link page is ranked (See this guide on how to choose the best SEO keywords for a website)

- Is the link indexed in Google?

See this related topic with examples of backlinks you can get for your website.

Backlink Management Summary

This was a guide on how to manage your backlinks through link-building monitoring tools and software for faster rankingsand I hope you enjoyed it.

As you've discovered, the backlink management process begins with identifying and tracking the links that make up your website's backlink profile. The most effective way to manage backlinks is to use a backlink manager tool that reports key metrics of your inbound links. Through this process, you can track and organize your backlinks to identify the most important areas to build more links for SEO.

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